Bing Bai | Product Designer

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I'M BING BAI

I enjoy turning

complexity

into clarity

I enjoy turning

complexity

into clarity

I’m a Product Designer, focused on research-driven UX, with a strong foundation in visual and system design.

I’m a Product Designer focused on research-driven UX, bringing clarity and structure to complex systems.

View My Works →

Selected Projects

Selected case studies demonstrating research-driven UX across real and academic contexts.

View Featured Works →

OPH Substance Use Health Campaign

UX Research

Real Client

Promoting safer substance use through interactive tools designed for real bar environments.

Child Sponsorship Workflow for USA

UX Design

Web Experience

Improving donation flow and user engagement through a redesigned sponsorship experience.

Lorenzo’s Pizza Website Redesign

UX Design

Web Redesign

Enhancing online ordering experience through a modernized and user-centered redesign.

My Approach

Research

Uncover user needs, product constraints, and behavioral patterns through structured exploration.

Structure

Translate insights into intuitive flows, scalable systems, and clear information architecture.

Refinement

Execute with strong visual consistency and thoughtful interaction details.

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More about me →

Product Designer based in Ottawa, focused on research-driven UX and complex digital systems. I build thoughtful, scalable experiences grounded in clarity and structure.

Product Designer based in Ottawa, focused on complex digital systems.

I turn research insights into clear, scalable product experiences.

wsbingbai@gmail.com