I’m a UX/Product Designer with 7+ years of experience across architecture, UI design, and interactive media. I design and grow content-led products from 0 to 1, turning complex needs into clear, practical systems and digital experiences.
My approach combines user research, information architecture, visual design, and systems thinking. I work across the product process, from framing problems and defining content strategy to prototyping, launching, and learning from audience behaviour.
Recent work includes Yz English, a scenario-based learning platform I built and grew across multiple channels, as well as public-health communication and interactive experiences developed with cross-functional teams. I’m especially interested in products that help people navigate unfamiliar or high-stakes situations with greater confidence.
